HSBC Live Brief Presentation
By James Hanks 07/02/2019
Our final year students on the Graphics module have been set an industry-facing, live brief from HSBC Private Banking!
Their digital product team (consisting of the two creative directors, product manager, interim head of e-banking and COO of HSBC’s digital arm) came in to talk about their strategy and plans for innovation in the coming years. They then outlined the brief, which was split in three, optional sub-briefs; produce a promotional motion graphic piece, re-design their app’s UI/UX and create a data visualization piece.
It was fantastic having them in and their talk was both interesting and informative — we can’t wait to get started!