By Lon-Cing Poon Digital Design Branding and Marketing Final Year Project 2017/2018

Developing a multi-purpose platform for professional freelancers to build a community.

For my final year project, I wanted to create a user- friendly, multi-purpose platform where freelancers can build their own community and work on projects together without having to deal with agencies, fees and restrictions. Part of the project included research within the freelance field, key attributes for a strong brand identity, a functioning platform and a 360-marketing campaign to raise awareness.

Supervised by Paul Butler

Lon-Cing Poon