Interactive Digital Magazine for The Brunel Univeristy
Put yourself entirely in the student’s shoes. See the world through their eyes. And provide realistic information, not overblown sales pitches packed with hyperbole.
That’s the form which best matches the world our target readership lives in. Young people are always online, on their smartphones and laptops. So a lot of our communications with them are digital: Facebook, Instagram, intranet, Inholland.nl… The other great advantage of an online magazine is the ratio of text to visuals – there’s plenty of scope for images and video.
Supervised by Alan Mannion