By Temiloluwa Adedoyin Digital Design Branding and Marketing Final Year Project 2017/2018

Exploring the accessibility of black hair care products and hairstylists

For my final year project, I have created an app that helps black women and men with afro hair find hair stylists, barbers and stores in their area. This app caters to their needs allowing them to search for hairstyles such as braids, faux locs and cornrows which cannot be done in most mainstream hair salons. My app also gives hairstylists and hair shops a chance to market themselves and drive business. One of the aims with my app was to promote hair positivity and help women and men find confidence in their hair maintenance. I took my project further by creating a 360-marketing campaign which included posters and a 10 second advert.

Supervised by Paul Butler

Temiloluwa Adedoyin Temiloluwa Adedoyin